This equals a 18% Pinterest growth and is mainly due to the spike that happened between the second and third quarter when revenue saw a boost from 574,885 million in the preceding quarter. Pinterest statistics show that the platform’s growing popularity has not only boosted its user base but has also improved the company’s revenue.

Much of this success has to do with Pinterest’s decision to boost shoppable products and video content, as well as improve search recommendations altogether. The platform has been rapidly expanding its international pool of users, who have helped the company grow despite the threefold decline in US Pinterest users. Pinterest had 433 million active monthly users worldwide in Q1 of 2022.Īn incredible 459 million Pinners were registered by the company by Q4 2020. 63% of Millennials use Pinterest as a visual discovery engine.Most Pinterest subscribers are aged 30 to 49.There is a $2 return for every $1 spent on Pinterest ads.Users spend about 14 minutes on the platform daily.32% of pins are posted on Mondays and Tuesdays.Pinterest has 433 million active monthly users worldwide.Pinterest statistics below indicate the right strategy on the platform designed to nurture user creativity and promote the exchange of ideas can be very profitable. Compared to this social network, LinkedIn, Twitter, Instagram, and Facebook seem pretty straightforward. Pinterest forecast 2020 revenue of up to $1.52 billion, while analysts were expecting $1.50 billion.Įxcluding certain items, the company earned 12 cents per share in the latest quarter, beating estimates of 8 cents.If you’re new to Pinterest, you may find figuring out its purpose and target users somewhat complicated at first. The company's shares are up 22 percent since the listing in April, while Uber Technologies' stock is down 17 percdnt and its rival Lyft 34 percent since their IPOs. Pinterest is one of the exceptions among the so-called unicorns, or startups valued at more than $1 billion, that went public last year. 'This year, we plan to focus on improving the experience from midsized and international advertisers,' said Chief Executive Officer Benjamin Silbermann. The company overtook Snap's Snapchat as the third-biggest social media platform in the United States in 2019, according to market researcher eMarketer and its worldwide digital ad market share grew slightly to 0.3 percent. Pinterest generates revenue by placing ads next to pins or posts in the feed that users, or 'Pinners', upload to its platform. Average revenue per user was $1.06 a year earlier. The company on Thursday also beat estimates for average revenue per user, reporting $1.22 per user globally compared with expectation of $1.14, according to FactSet. Shares tumbled 19 percent on October 31 after the release. Pinterest missed Wall Street estimates for quarterly revenue in the third quarter on lower-than-expected average revenue per user. 'The impressive revenue upside shows Pinterest is back on track following the air pocket the company hit in Q3,' said Atlantic Equities analyst James Cordwell. Total revenue jumped 46 percent to $400 million in the fourth quarter, while monthly active users climbed 26 percent to 335 million globally.įinancial analysts tracked by Refinitiv had expected revenue of $371.2 million, while user additions were projected at 331.3 million by market research firm FactSet. 'We've seen great success in monetizing in English-speaking countries outside of the US and the investments we've made in Western Europe are paying off nicely,' Chief Financial Officer Todd Morgenfeld said on a post-earnings call. The company also beat estimates for average revenue per user and provided a bullish 2020 sales forecast as measures like adding augmented reality features to its platform and expanding into markets like Denmark, Norway and Switzerland attracted more users. Image sharing company Pinterest beat analysts' estimates for fourth-quarter revenue and profit on Thursday, as efforts to improve user interaction and expand globally paid off, sending its shares surging 17 percent in extended trading.

Pinterest monthly active users